About Us

At The Chic Tale, we value cultures and traditions. Many of us settle down overseas but hold onto our traditions in many different ways. We bring you a fine and exquisite collection of Indian apparel and accessories. Come celebrate your traditions with us!

 

MEET OUR FOUNDER - SHELLY JAMWAL

"I am a dreamer at heart and passionate about cultures. My goal is to make Indian Ethnic clothing and accessories easily available and affordable for families in North America, ultimately making it mainstream fashion. Join me as I bring you an exquisite collection of fine Indian fabrics, art and weaves from artisans across the Indian subcontinent."

 

OUR ORIGIN STORY

Shelly left her birth country for work and made a new land (the United States) her home. Through her journey of raising a family in a new place, she keeps her core values, tradition and culture alive in her heart and home. 

 

She enjoys bonding with her kids while sharing and celebrating her culture. As a family, they celebrate their unique culture through music, language, food, festive celebrations and, of course, clothing and accessories are a significant part of it.

 

With the hope to support more families who wish to celebrate their traditions and cultures, her goal is to make Indian ethnic fashion available in North America for you and your loved ones.